Launching Your Business With a Private Business Reception

Posted by on 13. April 2016

Hey Guys,

Just as I was going all crazy about telling you about a new superfood I just found out about, I had a business partner on the phone asking me about the best tips for her Private Business Launch. As a certified event planner I have tons of expertise I could share with you. That topic by itself would fill a whole blog ūüôā So I would like to spoil you with some spreadsheets¬†that will help you at launching a Rockstar Private Business Launch!

So I have been thinking on how to support you the best, so you will get the most out of it without spending weeks planning your business launch! After all time is precious, when you are building your business on the side.

Why would you want to hold a Private Business Reception, or PBR? First of all, it is a very effective way to¬†contact your warm market; notify them about your products and your¬†business; and ask for referrals. This is a simple way to contact¬†large numbers of people at once, making effective use of your time¬†and modeling for others how efficient a home business with us can¬†be. It’s a SYSTEM¬†that has been proven to DUPLICATE¬†very rapidly,¬†building a solid downline quickly.

So to make this really efficient for you and a non-overwhelming process, as you begin to plan your event, I’ll break each of the sections directly below into questions you can answer (along with quick tips) to get you thinking. Ready?


Rockstar business launch


1. What is your VISION?

  • Is it a Business Launch?
  • A Product Launch?
  • A Re-Launch of your Business?

2. What is your GOAL?

This is not designed to be a party where you sell products (although you probably will and that is a bonus.) It is designed to let others know about your products, your opportunity and ask for referrals. This is an event to MARKET your business and your
products and you want to use it for maximum exposure. In fact, tell
people to leave their wallets at home; there will be nothing to
purchase. This puts them at ease.

3. Choose a Date and Time for your PBR

You choose a date, or number of dates to have a PBR in your home and invite everyone you know. Include friends, family, neighbors and business associates on your invitation list.

Also invite any current team members you have and encourage them to bring guests.
Excitement and energy is created with larger numbers at events! And, of course, your team will grow more quickly this way. Choose a time that will be the most convenient for the most people or consider having two, one during the day and one in the evening or on a weekend.

Really important, in order to have JUMP START with your business, it is essential to plan a few PBR events over the first month so you can capture more people as your list of contacts grows. If you are spending five to ten minutes each day working on your list, it will be growing. PROMISE!

Make sure your PBR event is scheduled for no more than one hour and let people know that right up front. People are busy and will be more receptive to attending when there is a START and a STOP time designated on the invitation.

4. Prepare

What is the content of your event? You want to communicate important and essential information about your company, your opportunity and your products. Without preparation there is NO SUCCESS!

5. Tools

Use the TOOLS of your company such as Videos and Flipcharts, Presentations, DVDs to explain the business; set up a product display and have information for people
to take home.

6. Products and Samples

Always, always have samples for your guests to try there on the spot and take home with them!

7. Food and Beverages

Always serve refreshments and make your guests feel like home and welcome! It doesn’t have to be all fancy! Be creative and try to match your fingerfood, appetiziers with your products so they can make the connection between a healthier lifestyle and how they can integrate the products in their daily life without fuss!

8. Music

Always have good music playing while guests are arriving! Nothing worse, than coming to a PBR and people sit in silence … You need good vibes!! Choose “feel-good” music to welcome your guests! They probably had a tough day or a fight with their kids, or or or.. give them a soft “kick start” for good energy!

9. Fun

Make it FUN!!! Think about providing prizes and drawings you can hand out at the end of the party! After all – who doesn’t love winning??

How to RUN the event:

  • Spend 10 minutes mixing and mingling with simple refreshments;
  • invite your guests to take their seats.
  • Share a 2-3 minute story¬†about yourself and why you got involved with the company.
  • Show the¬†DVD, the Video and then pass out information and invite guests to preview
    and/or sample the products, if applicable.

Important TIP:

Spend some time with each guest as you can to answer questions and invite sign ups. Send a follow up thank you card/or email/ or facebook message the next day and be sure to follow up with a phone call to each guest.

ALWAYS get some PBRs on your calendar and among your team and your
business will grow. PROMISE!

Find this useful? Please feel free to share with your Team!